There is no greater accomplishment in the mind of a Radio Person than that perfect alliteration. Webster defines it as: the repetition of usually initial consonant sounds in two or more neighboring words or syllables. To a Radio Person this is very nearly a prerequisite of the job. You take your name or the name of your show and match it up with a word and then call it a benchmark of your show, sell it to a sponsor and you my friend are not only one smart DJ but certainly have the makings of a top notch Program Director. Here are some tried and true examples.
“The Hot 8 at 8” You take the 8 hottest songs and you play them at, you guessed it, 8 O’clock.
Do you have a competitor in the market?
Kill their countdown with “The Nightly 9 at 9” they will shutter in your benevolent presence.
Well, what if you are an afternoon Radio Person?
I give you “The Drive at Five” This way you don’t actually have to do anything. You don’t change the music, play requests or give anything away and you can still sell it to a sponsor, alliteration at its best.
But I think the single best example I have seen this week of alliteration that may have gone too far is:
Yup, Kim’s Kitty Corner…I mean fuck, does it get any better than that. Her name, her corner of the web and it is basically a daily update of LOL cats who don’t have homes or cute catch phrases. This my friends, is the holy grail of alliteration. In fact, the only thing that would have made this benchmark perfect would be to spell corner with a “k.”
So you didn’t like “Underwear for Underwood”???
No why should he? The DJ should be playing music, not doing stupid bullshit like that.
Funny post, however: alliteration is repeating the same letter or sound. “The Drive At 5″ is just a rhyme, not to be too technical. Kind of like “Ironic,” by Alanis Morissette, which doesn’t mention any true irony, just a lot of bad luck.
Anyway, love the blog…